GetSocial Integration with AppsFlyer

Introduction

When you enable the integration with AppsFlyer you will start seeing Smart Invites/Smart Links clicks, and GetSocial attributed installs in your AppsFlyer dashboard, in addition to all the existing insights you are already sending them.

We will also send these AppsFlyer parameters with GetSocial custom values:

AppsFlyer Parameters Smart Invites Smart Links
pid (Media Source) getsocial_int getsocial_int
c (Campaign) Smart Invite Campaign Name
af_channel (Channel) Channel Channel

Note about re-engagement events

At the moment, re-engagement events via Smart Invites/Smart Links won’t be attributed correctly to GetSocial due to AppsFlyer own limitations.

Setup

To enable the integration:

  1. Navigate to your GetSocial Dashboard
  2. Click on AppsFlyer
  3. Press Enable

Note

You need to have a valid AppsFlyer account, and the AppsFlyer SDK (iOS, Android or Unity) needs to be integrated into your app.

Troubleshooting

I do not see any data for the GetSocial in AppsFlyer

There are a few reasons this could happen:

  • Make sure that your app is correctly set up in the GetSocial Dashboard by checking the Apple App Id and the Android Package name. These should match the values set in your AppsFlyer Dashboard.

  • If you are just testing the integration, make sure that you whitelist your testing device in AppsFlyer by following these steps.

The installs reported by AppsFlyer are slightly different than the ones I see in the GetSocial Dashboard

AppsFlyer and GetSocial have their own attribution algorithm, and although the device fingerprint to do the match might be the same for both, there are other parameters that could affect the result:

  • Attribution window: AppsFlyer has a configurable window set to 7 days by default, while we have a fixed window of 6 hours.

  • Other integrations: if you are using AppsFlyer with other partners and your users click on an Ad after clicking on a Smart Invite or Smart Link, AppsFlyer will attribute the install to the latest click seen, while we would attribute the install only to the Smart Invite or Smart Link click we tracked.

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