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Smart Targeting - An Effective Way to Re-Engage Your Users

Overview

Smart Targeting is a re-engagement tool to segment and target your users based on their in-app behavior and deliver targeted push notifications to each segment.

According to the research, click-through rates on push notifications can be 50% higher than on emails. A total 68% of users have enabled push notifications for their apps, and these messages promote a 92% higher mobile app retention rate. They remind users, in myriad ways, to use the app – whether the app is open or not.

Use Smart Targeting to notify all your users about in-app content updates. Alternatively, create a segment to send notifications about special events, discounts, contests or ask for feedback about your product. For instance, to re-engage dormant app influencers, you can create an audience with users who successfully invited 5+ friends and had their last session more than a week ago and send them a message like “Your friends are missing you. Here’s…[a strong incentive for coming back]”.

Features

The key challenge is to deliver relevant content at the right time to the right audience. Smart Targeting achieves this through:

  • User Segmentation (Smart Audiences): create segments based on user properties and in-app events to send tailored notifications.

  • Localization: localize notification message to any of the 24 supported languages, and GetSocial takes care of delivering the correct translation.

  • Smart Delivery: nobody wants to receive a push notification at 2 AM. Smart delivery automatically groups users by their timezones and send the notification at the specified time in their timezone.

Next Steps

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